We Enable Sustainable Businesses – with Greentech.

By sustainable business we mean an organization that focuses its activities in equal measure on people, the planet and profit. Economic interests follow a holistic strategy to ensure long-term growth and profitability rather than focusing solely on the short-term. Sustainable businesses focus on environmentally friendly products and processes to conserve resources. They are also committed to social justice, diversity, job security and fair working conditions. This gives them a competitive edge and increases their attractiveness to employees and investors.

The template here is John Elkington’s triple bottom line (TBL) concept, which outlines the three-pillar model of sustainability, comprising people (social aspects), the planet (ecological aspects) and profit/prosperity (economic aspects).

In the three-pillar model of sustainable development (triple bottom line), the “people” dimension represents the social aspects of sustainability. It focuses on the interests of the interests of the various stakeholder groups. These are all the people who are affected by a business’ decisions, including, for example, employees, customers or stakeholders along the supply chain. Key aspects of this dimension include upholding human rights and avoiding exploitation. The business should also combat poverty, create educational opportunities and pay fair wages.

According to the three-pillar model of sustainable development, the “planet” dimension represents the ecological aspects of sustainability. Under the TBL concept, the resources that a business uses should not exceed the amount that the Earth can regenerate in the same period. Resources include water and raw materials extracted from the ground and from the air. A business can adapt its production process, for example, by saving water or using renewable energies. Recycling also plays a major role here.

In the three-pillar model of sustainability (triple bottom line), the “profit/prosperity” dimension represents the economic aspects of sustainability. The focus here is on maximizing profit. The business’ aim is to earn money and make a profit with its products and services. From society’s viewpoint, however, a business is only successful if the social, ecological and economic dimensions are in balance. It is only the balance of these three pillars that ultimately leads to sustainable economic success.